Fontainebleau Las Vegas Joins Amex Fine Hotels + Resorts Program

Summary:

• Fontainebleau Las Vegas has joined the American Express Fine Hotels and Resorts program.
• The integrated resort will offer Amex Platinum Card members better hotel rates and complimentary perks.
• In February 2023, there were two million Amex Platinum cardholders in the US.

Fontainebleau Las Vegas took it to its X (former Twitter) feed to announce it has joined the American Express Fine Hotels + Resorts program “alongside some of the world’s most luxurious hotels”.

The latest integrated resort in the US casino center also announced that Amex Platinum Card members will be able to enjoy competitive rates and complimentary benefits.

Why the News Is Important for Fontainebleau Las Vegas

Gaming companies and travel and leisure counterparts are known for their hotel agreements and points-sharing programs.

However, Fontainebleau’s new deal with Amex Platinum could help the venue find its footing at a faster pace.

According to data from February 2023, the US had around two million Amex Platinum cardholders.

While it is uncertain if the figure represents both personal and business customers, it is still an impressive number of cardholders who pay $695 a year for their cards.

Plus, as per Amex Palnimum’s magazine for customers, Departures, the average cardholder is 49 years old, owns three properties, has a net worth of $2.5 million, and has an average annual household income of $330,000.

In other words, just the type of customers that the $3.7 billion integrated resort that opened its doors to the public in December 2023 is currently targeting.

The resort will join Palazzo at the Venetian, Crockfords at Resorts World, the Four Seasons, the Waldorf Astoria and Wynn and Encore on the same prestigious platform.

A Matter of Location

According to gaming industry observers as well as Vegas insiders, one of Fontainebleau’s main issues is its location at the north end of the Strip.

This area is known for being hard on fresh casino hotels.

Another problem with that location is the fact that it is too close to similar venues like Resorts World Las Vegas and Wynn and Encore, which makes it hard to attract success.

Provided the Amex agreement managed to attract more affluent bettors and guests to Fontainebleau, the north end of the Strip will also reap some benefits.

Amex also provides a lower tier through Las Vegas hotels like Conrad at Resorts World, Aria, Bellagio, Mandalay Bay, Delano, Cosmopolitan, MGM Grand, or the currently closed Mirage and the Venetian.