Summary:
- Casino Stream airs on Monday, Wednesday, and Friday.
- The goal is to have over 200 streamers.
- All streamers are New Jersey residents.
PlayStar Casino a New Jersey-based online gaming site, have teamed up with SGG Media to offer live online casino streams via Twitch. The show is titled “Casino Stream“, and it offers an inside look into PlayStar’s services.
More on Casino Stream
Online gamers or fans of online casino games can tune in to Casino Stream on Monday, Wednesday, and Friday nights to watch the action. The show is live from 8 pm to 1 pm Eastern Time. It’s only been a month since its launch, and it has 1.5k followers.
The goal is to offer 12 hours of streaming a day and have over 200 streamers providing content. SGG takes time to hand-pick the show’s streamers, and all are from New Jersey. Individuals are selected based on their ability to bring in a larger audience.
Viewership is growing along with interactions, and this trend is expected to continue. The brand has over 100,000 views on Instagram, and these are just snippets from big wins.
To try to boost viewership, PlayStar is offering prizes to account holders for watching streams. They also offer prizes to members to engage with the streaming audience.
Popularity of Online Streaming
Twitch, TikTok, and YouTube are the most popular formats for streaming live footage, and the online casino industry is starting to take notice. PlayStar and SGG Media are at the forefront of real money gaming streams, and it would not be surprising to see others follow. Streaming is a popular form of content for the 25-45 age range, and this is also a top demographic for iGaming.
Today’s younger demographic expects a certain type of content, and streaming is a part of that. For an online gaming site to be successful in modern times, it takes extra effort. Bigger name sites could easily create streaming channels and bring in 100k viewers or more.
Showcasing what an online casino can do via live stream lets consumers interact with the brand and decide to try the gaming platform. The more fun games or big wins a stream displays, the more it entices others to get involved, which helps build up the player base.
It will be interesting to see if the PlayStar brand gains any ground with its stream and if others decide to follow suit. It may be that the stream has gained in popularity, and we see a major shift in how online casino sites market their gaming services.
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